We are in an age of rapid technology evolution bringing change in communication methodologies. Wireless, radio, telegrams, landlines, tvs, mobiles, computers, video conferencing, skype are part of the evolution of progressive changes. Often it is young people and forward thinking businesses that predominantly embrace the new technologies bearing in mind everything has pro’s and con’s e.g.. privacy issues. The aim is to consider the goal, which in this case is perhaps reaching the younger generation with a communication method they commonly use and understand and strongly relate to. Using these social networking sites can bring to their attention to what libraries can offer, how they navigate the site, opportunity to connect to other links, utilise what is offered, proffer suggestions and contribute. A profile on Facebook or MySpace needs to consider the user and the libraries aims. Using social networking provides an opportunity in reaching and being of use to younger clientele.
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